Let’s Go Algoma Campaign

Door County Medical Center (DCMC) needed to increase their brand awareness in the Algoma community. Hillstrom PR concepted, designed and implemented Let’s Go Algoma, a multi-faceted community wellness program that engaged local residents, generated thousands of media impressions and built the reputation of DCMC as a health and wellness leader in the community. The eight-week program included social media outreach, print media ads and earned media, as well as partnerships with area organizations to provide free fitness classes to community members.


ClientDoor County Medical CenterServicesContent creation, branding, graphic design, social media, event planning and management, newsletter writing and management